101 design ingredients to solve big tech problems

Cover......Page 1
Table of Contents......Page 9
Foreword......Page 13
Acknowledgments......Page 15
Introduction......Page 17
How To Read This Book......Page 18
Online Resources......Page 19
Part I—Ingredients to Get You Started......Page 21
Ingredient 1. Identify the Root Cause......Page 22
Ingredient 2. Understand Customer Needs......Page 24
Ingredient 3. Promote Your Team......Page 26
Ingredient 4. Know What You Control......Page 28
Ingredient 5. Find the Sweet Spot......Page 30
Ingredient 6. Connect the Dots......Page 32
Ingredient 7. Know What Competitors Are Up To......Page 34
Ingredient 8. Start with the End......Page 36
Ingredient 9. Get Your Facts Right......Page 38
Ingredient 10. Improve vs. Differentiate......Page 40
Ingredient 11. Do the Opposite......Page 42
Ingredient 12. Make It an Adventure......Page 44
Ingredient 13. Build an A-Team......Page 46
Ingredient 14. Clarify Roles and Responsibilities......Page 48
Ingredient 15. Simplify Your Business Model......Page 50
Ingredient 16. Pitch the Problem......Page 52
Ingredient 17. Sell It in One Sentence......Page 54
Ingredient 18. Time It Right......Page 56
Ingredient 19. Test Your Biggest Hypothesis First......Page 58
Ingredient 20. Take a Leap of Faith......Page 60
Part II—Ingredients to Keep You Going......Page 63
Ingredient 21. Know What Will Help You Succeed......Page 64
Ingredient 22. Put It into Context......Page 66
Ingredient 23. Sympathize with the Situation......Page 68
Ingredient 24. They Can\'t Be Good at Everything......Page 70
Ingredient 25. Be a Catalyst......Page 72
Ingredient 26. Perform as a Team......Page 74
Ingredient 27. Fight Them to Know Them......Page 76
Ingredient 28. Just Flow with It......Page 78
Ingredient 29. Train Them Right......Page 80
Ingredient 30. Make It Easy......Page 82
Ingredient 31. Prioritize Ideas......Page 84
Ingredient 32. Slice It Thinly......Page 86
Ingredient 33. Find the Shortest Route......Page 88
Ingredient 34. Timebox It......Page 90
Ingredient 35. Keep It Simple......Page 92
Ingredient 36. Use the 80/20 Rule......Page 94
Ingredient 37. Constrain Yourself......Page 96
Ingredient 38. Be Really Good at One Thing......Page 98
Ingredient 39. Be Unfashionable......Page 100
Ingredient 40. Fail Fast, Fail Often......Page 102
Ingredient 41. Find the Gaps......Page 104
Ingredient 42. Play a Good Game......Page 106
Ingredient 43. Look for Commonalities......Page 108
Ingredient 44. Don’t Improve Only the Obvious......Page 110
Ingredient 45. Align with Expectations......Page 112
Ingredient 46. Attract What You Want......Page 114
Ingredient 47. Don’t Ask What They Want......Page 116
Ingredient 48. Lead by Example......Page 118
Ingredient 49. Be Prepared......Page 120
Ingredient 50. Frame It......Page 122
Ingredient 51. Focus on the Details......Page 124
Ingredient 52. Reduce the Options......Page 126
Ingredient 53. Make It Obvious......Page 128
Ingredient 54. Take a Walk......Page 130
Ingredient 55. Celebrate Success......Page 132
Part III—Ingredients to Help You Cross the Finish Line......Page 135
Ingredient 56. Make It Personal......Page 136
Ingredient 57. Don’t Get Distracted......Page 138
Ingredient 58. Stop Making It Up......Page 140
Ingredient 59. Surprise Them......Page 142
Ingredient 60. Check the Data......Page 144
Ingredient 61. Adapt Quickly......Page 146
Ingredient 62. Find Allies......Page 148
Ingredient 63. Keep People Informed......Page 150
Ingredient 64. Don\'t Show Up......Page 152
Ingredient 65. Don’t Think Too Much......Page 154
Ingredient 66. Make It Interesting......Page 156
Ingredient 67. Make It Accessible......Page 158
Ingredient 68. Tell a Good Story......Page 160
Ingredient 69. Reward Them......Page 162
Ingredient 70. Keep It Under the Radar......Page 164
Ingredient 71. Have an Opinion......Page 166
Ingredient 72. Be Good......Page 168
Ingredient 73. Cut through the Bull......Page 170
Ingredient 74. Make It Emotional......Page 172
Ingredient 75. Build Up Enough Momentum......Page 174
Ingredient 76. Create a Tipping Point......Page 176
Ingredient 77. Execute It Well......Page 178
Part IV—Ingredients to Get More of What You Want......Page 181
Ingredient 78. Look Outside to Be More Effective......Page 182
Ingredient 79. Do It Because You Can\'t......Page 184
Ingredient 80. Cast It Far, Then Reel It In......Page 186
Ingredient 81. Be Unreasonable......Page 188
Ingredient 82. Crowdsource It......Page 190
Ingredient 83. Don’t Do It All......Page 192
Ingredient 84. Stay Hungry, Stay Foolish......Page 194
Ingredient 85. Be Childish......Page 196
Ingredient 86. Get Bored Easily......Page 198
Ingredient 87. Don’t Expect the Same Results......Page 200
Ingredient 88. Challenge and Disrupt......Page 202
Ingredient 89. Let Processes Form Around Needs......Page 204
Ingredient 90. Increase Happiness......Page 206
Ingredient 91. Become an Expert......Page 208
Ingredient 92. Know When to Give Up......Page 210
Ingredient 93. Don’t Get Lazy......Page 212
Ingredient 94. Don’t Jump to Conclusions......Page 214
Ingredient 95. Support It After It Goes Live......Page 216
Ingredient 96. Risk Getting Fired......Page 218
Ingredient 97. Make One Last Attempt......Page 220
Ingredient 98. Get Them Addicted......Page 222
Ingredient 99. Take the Blame......Page 224
Ingredient 100. Give It Away......Page 226
Ingredient 101. Don\'t Think You Can Prevent Disaster......Page 228
Part V—Recipes for Success......Page 231
Recipe 1. A Recipe for Effective Leadership......Page 233
Recipe 2. A Recipe for Awesome Employees......Page 239
Recipe 3. A Recipe for Social Relevance......Page 245
Recipe 4. A Recipe for Lean Startup in Large Organizations......Page 251
Recipe 5. A Recipe for Being Indispensable......Page 257
Recipe 6. A Recipe for Evolution......Page 261
Recipe 7. A Recipe for Constant Innovation......Page 265
Recipe 8. A Recipe for Getting Investment......Page 271
Recipe 9. A Recipe for Doing Social Good......Page 275
Recipe 10. A Recipe for World Domination......Page 281
Final Thoughts......Page 287
– G –......Page 289
– S –......Page 290
– Z –......Page 291